Cariad is one of the best-known words in the Welsh language. It translates simply as “love,” but in everyday speech it’s used in much the same way as darling, sweetheart, duck, flower, petal, treacle or sausage. This design centres the word itself, using bold lettering and a slightly retro graphic style that gives it the feel of an old badge or sign. The layout stays clear and balanced, letting the word carry the warmth behind it. In Wales you’ll hear cariad across all kinds of settings - between family, friends, hairdressers, plumbers, scaffolders, garden centre managers, insurance loss adjusters, council planning officers, funeral directors and whoever happens to be by the kettle. A bright graphic built around one small Welsh word that manages to say quite a lot.
