Cariad is one of the most familiar words in Welsh. It translates directly as “love,” but in everyday speech it’s used much like darling, sweetheart, duck, flower, petal, treacle or sausage. This design centres the word, using bold lettering and a slightly retro graphic style that gives it the look of an old badge or sign. The layout stays simple and balanced, letting the word carry the warmth behind it. In Wales you’ll hear cariad almost everywhere - between family, friends, hairdressers, plumbers, scaffolders, garden centre managers, insurance loss adjusters, council planning officers, funeral directors and whoever is closest to the kettle. A bright graphic built around one small Welsh word that manages to say quite a lot.
