The Welsh phrase “clwb brecwast” translates simply as “breakfast club.” This design takes that idea and runs with it, turning breakfast into a small cast of characters. There’s toast - the sensible one, cereal - always reliable, pancakes - the sweet one, and croissant - a bit harder to pin down. They stand together in a bold retro cartoon style, each with their own personality, forming a slightly mismatched group. The illustration leans into a vintage feel, using simple outlines, a limited colour palette and a layout that nods to old-school kids’ graphics and classic diner signs. Checkerboard details and block lettering keep things clear and structured, while the characters add a bit of life. A bright, slightly chaotic take on the most important meal of the day.
