The Welsh word hiraeth is often translated as homesickness, though it suggests a deeper kind of longing - a sense of connection to a place, a time, or something just beyond reach. On the back of the hoodie, the word hiraeth is paired with a mountain sunset (inspired by Yr Wyddfa) and above the ridge, a small group of swallows move across the sky, reflecting their long migrations and their instinct to return each spring. The fornt of the hoodie shows a single swallow on the left chest. A graphic built around one of Wales’s most distinctive words and one of its most recognisable mountains.
