The word cariad is a familiar part of everyday Welsh. It translates as “love,” but is used much like darling, sweetheart, duck, flower, petal, treacle or sausage in daily speech. This design centres the word, using bold lettering and a slightly retro graphic style that gives it the look of an old badge or sign. The layout stays simple and balanced, letting the word carry its meaning. In Wales you’ll hear cariad used everywhere - between family, friends, hairdressers, plumbers, scaffolders, garden centre managers, insurance loss adjusters, council planning officers, funeral directors and anyone standing near the kettle. A bright graphic built around one small Welsh word that manages to say quite a lot.
