Ever wondered what became of Wil Cwac Cwac? He is doing quite well for himself these days — runs a chain of coffee shops across Cymru now. Drives a brand new electric car. Still has not cheered up, mind. Miserable as ever. The design plays on that idea: a familiar face from a quieter, simpler world dropped into something much more modern. A roadside coffee van, a couple of customers, oat milk, flat whites, and the sort of drinks that did not exist when Wil was on telly. Bold lines, flat colour and a slightly retro feel keep it rooted in the original.
