A playful design with thick black outlines showing a cartoon dinosaur cruising along on a skateboard at considerable speed. He’s on his way to his mamgu’s house to collect Easter eggs, and judging by the motion lines, may have picked up slightly more pace than originally intended. The sunglasses and backwards cap suggest a level of confidence that probably isn’t fully supported by experience. He has almost certainly fallen off at least once. The character is built from simple, bold shapes that make the whole design easy to read and full of movement. There’s a nice sense of momentum to it — somewhere between smooth control and the point where things may shortly become educational. “Sglefrosorws” is a mash-up of the Welsh word “sglefrio” (to skate) and the familiar dinosaur ending “-saurus,” from the Ancient Greek sauros, meaning lizard. It’s exactly the sort of word that sounds convincing enough to exist already. And who knows — if one day a new dinosaur species is uncovered somewhere along the Jurassic Coast of Wales, with the remains of a skateboard lying nearby, then perhaps Sglefrosorws will finally enter the scientific record. A fun, character-led design built around speed, attitude, and a word that feels like it should have been real all along.
