This design draws on classic outdoor, heritage-style badges, with a clean circular layout and a simple graphic illustration. At first glance it shows a river scene - fish, flowing water and someone fishing from the bank - but look closer and the less welcome details start to appear: plastic bottles, a stray welly and even a shopping trolley on the riverbed. The image is paired with the Welsh phrase “Cadw’r Afonydd yn Lân” (“Keep the rivers clean”). It sets the natural appeal of rivers alongside the reality of pollution. Cymru has many well-known rivers, home to wildlife such as salmon, trout and otters, all of which rely on clean water. The layout stays clear and balanced, using bold shapes and limited colour to keep the badge easy to read. A simple, striking design with a clear message - take care of the rivers, because a salmon can’t fish a traffic cone out of a river.
