This design is bold, simple and centred entirely on the goat. Said goat wears sunglasses, sits inside a large pink question mark, and has the expression of someone mildly amused by your confusion. “Oes gafr eto?” means “Is there another goat?” It’s taken from the Welsh folk song Cyfri’r Geifr (Counting the Goats), a traditional piece passed from one generation to the next. The song opens with that question before gathering pace into a rhythmic list of goats in various colours. It becomes increasingly quick, repetitive and faintly stressful if you’re trying to keep up. A clean, cheeky design built around a question of surprising depth.
