This design keeps things bold and simple — it’s all about the GOAT. The goat in question is wearing sunglasses, with his head framed by a large pink question mark. There’s a certain look about him too, as if he knows something the rest of us have yet to work out. “Oes gafr eto?” translates as “Is there another goat?” — a slightly unusual question, though not without precedent. It comes from the traditional Welsh folk song Cyfri’r Geifr (Counting the Goats), passed down through generations with words and melody shifting over time. The song begins with that same question, asking whether another goat is still to be milked, before building into a fast, rhythmic run of goats in different colours. Part song, part tongue-twister, part livestock administration. A clean graphic design built around a question we all return to eventually.
