The word cariad is one of the most recognisable terms in the Welsh language. It translates simply as “love,” but is used in everyday speech much like darling, sweetheart, duck, flower, petal, treacle or sausage. This design centres the word itself, using bold lettering and a slightly retro graphic style that gives it the feel of an old badge or sign. The layout remains clear and balanced, letting the word carry the warmth behind it. In Wales you’ll hear cariad across everyday life - between family, friends, hairdressers, plumbers, scaffolders, garden centre managers, insurance loss adjusters, council planning officers, funeral directors and anyone near the kettle. A bright graphic built around one small Welsh word that manages to say quite a lot.
