At the centre of this design is a cheerful lemon character, out for a walk in a pine forest in Pembroke. He’s recently become a grandfather, though that’s not especially relevant. Most people associate Pembroke with the castle, Henry VII, sea mist from Freshwater West or chips on a harbour wall while keeping an eye on a determined seagull. This design instead references Pembroke Pines in Florida. The name links back to Sir Edward J. Reed, MP for Pembroke in the 19th century, whose land company purchased land in the area. A road carried the name, and when the city was incorporated in 1960, it became Pembroke Pines, referencing both that link and the local trees. While Pembroke in Cymru suits crops like leeks and potatoes, Pembroke Pines has ideal conditions for citrus. The design uses bold shapes, limited colour and a layout inspired by fruit crate labels. A retro-style graphic with a sunnier take on a Welsh place name.
