This design is built around the Welsh phrase “Maer Campfa yn Galw” - “The gym is calling.” At the centre is a cheerful little gym building character, striding out with far more enthusiasm than most of us can manage before a workout. The artwork has a warm retro cartoon feel, with bold outlines, soft colours and a simple, character-led layout. The arched Welsh lettering gives it a nice vintage badge feel, while the little flexing gym adds just the right amount of nonsense.
