A playful design with thick balck outlines showing a cartoon dinosaur cruising along on a skateboard at rapid speed. He's on his way to his mamgu's house to pick up his Easter eggs. The motion lines give it a sense of movement, like he's just picked up a bit more speed than expected. The sunglasses and backwards cap suggests a level of confidence that probably isn't justified. He has definitely fallen off at least once”. “Sglefrosorws” is a mash-up of the Welsh word “sglefrio” (to skate) and the familiar dinosaur ending “-saurus” (from the Ancient Greek sauros, meaning “lizard”). It’s the kind of word that sounds convincing enough to exist. And who knows if one day a new species of dinosaur is found along the Jurassic Coast of Wales with the remains of a skateboard lying beside him then maybe the “Sglefrosorws” will come to being. A simple, character-led design built around movement, a bit of attitude, and a word that feels like it should have been real all along.
