This design takes inspiration from vintage badge artwork and retro mascot-style graphics — the sort of collectable design that would have felt right at home on a lunchbox, sticker sheet or cereal promotion in the late 20th century. At the centre sits a happy little ice cream character inside a bold circular crest, looking full of confidence moments before the sun gets involved. “Clwb Cefnogwyr Hufen Iâ” means “Ice Cream Supporters Club.” It turns a much-loved treat into something worthy of organised backing, chants, scarves and fierce loyalty. Ice cream has roots stretching back centuries, but it really became part of everyday British life in the Victorian era, especially in coastal towns where it was tied to holidays and family days out. In Wales, Italian immigrant families helped establish many of the cafés and parlours that became community favourites. Famous examples include Joe’s Ice Cream in Swansea, Verdi’s in Mumbles, Sidoli’s in Ebbw Vale and Fortes in Llandudno. Visually, the design stays clean and friendly, using clear shapes and a warm retro feel. The badge format gives it identity, while the mascot brings the humour. A light-hearted design full of nostalgia, Welsh character and excellent taste in snacks.
