“Barod am y daith” translates as “ready for the journey,” and sets the tone for this retro cycling design. The layout takes inspiration from classic club jerseys and traditional road race graphics, with clear lettering and a strong central bike motif. West Wales is defined by long climbs, coastal winds and narrow roads that run through the Preseli Hills and down to the sea. The Wales Coast Path stretches for 870 miles, with some of its most dramatic sections along this coastline, where high ground falls away to open water and small harbours sit tucked beneath the road. The design keeps everything balanced and clear, letting the phrase and cycling theme do the work. A straightforward piece built around getting going and staying with it.
